Collecting Book

Midwest Book Review Managing Editor Reviews The Frugal Editor

In The Frugal Book Promoter, I advise that authors choose promotions and marketing tools that fit their title, their personalities, and their pocketbooks. Recently I have also learned it's a good idea to be kind to oneself and adapt to the circumstances of one's life. The campaign I had planned for the release of the second edition of The Frugal Editor in paperback is far more casual (and scattered!) than the one I had planned because my husband fell from our roof and broke his vertebrae (four of them!), So, as a full time caregiver, I'm taking my own advice and doing a what we might call this a dribble campaign. Here is the latest review from Beth Cox the new managing editor of The Midwest Book Review.

The Frugal Editor
Carolyn Howard-Johnson

From the HowToDoItFrugally Series of books for writers
HowToDoItFrugally Publishing
www.howtodoitfrugally.com
ISBN: 9781505712117
$17.95

Genre: Nonfiction/Writers/Marketing

288pp,

Available as an e-book or in paperback from Amazon

Review by Beth Cox, Managing Editor of Midwest Book Review

Reprinted with Permission from her June newsletter, the Beth Cox Report

June's Book of the Month is about the writing and publishing trades.
Writing/Publishing books are regularly featured in the Jim Cox Report,
so I rarely spotlight them here, but this one is exceptionally worthy:

Editing is the process of selecting and preparing written, visual, audible and film media used to convey information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. As such, editing can involve creative skills, human relations and a precise set of methods. There are various editorial positions in publishing. Typically, one finds editorial assistants reporting to the senior-level editorial staff and directors who report to senior executive editors. Senior executive editors are responsible for developing a product for its final release. The smaller the publication, the more these roles overlap. In the book publishing industry, editors may organize anthologies and other compilations, produce definitive editions of a classic author's works (scholarly editor), and organize and manage contributions to a multi-author book (symposium editor or volume editor). Obtaining manuscripts or recruiting authors is the role of an Acquisitions Editor or a commissioning editor in a publishing house. Finding marketable ideas and presenting them to appropriate authors are the responsibilities of a sponsoring editor. Copy editors correct spelling, grammar and align writings to house style. Changes to the publishing industry since the 1980s have resulted in nearly all copy editing of book manuscripts being outsourced to freelance copy editors.

The Frugal Editor: Do-It-Yourself Editing Secrets for Authors is a complete course of instruction under one cover. From editing query letters to editing final manuscripts to the editorial chores of marketing, The Frugal Editor covers the complete range of editorial tasks and responsibilities -- including common mistakes and errors to avoid. Thoroughly 'user friendly' from beginning to end, The Frugal Editor is ideal for the novice author, and would prove to be of immense value as an instructional reference resource for experienced authors, publishers, publicists, and freelance copy editors.

Bethany Cox
Managing Editor
The Midwest Book Review
http://www.midwestbookreview.com

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

An Author's Complete Guide for Using Book Fairs to Market Books

Title: Book Fairs for Authors
Subtitle: How to Leverage Book Fairs to Build Your Author Platform
Authors: Larry DeKay with Peggy DeKay
ISBN: 9780983414438
Genre: Nonfiction: Writing, Book Marketing, Reference
Publisher: Darby Press
Bonus Materials: Lists of book fairs, book festival, resources for authors, book expos and trade shows

Marketing whizzes Larry and Peggy DeKay have published Book Fairs for Authors: How to Leverage Book Fairs to Build Your Author Platform. Here’s what I love about it above and beyond what I wrote about book fairs in my The Frugal Book Promoter: The couple includes a lot of resources including lists of book fairs, book festivals, book expos, and trade shows and tells how book fairs can “impact speaking opportunities.” Peggy says, “Your book is not your baby… your book is your business.”

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Larry DeKay is a marketing strategist and event planner for The Business of Writing Today (Darby Press) and the Business of Writing Summit. He is also cohost of The Business of Writing Today podcast heard in over eighty countries. Peggy DeKay, award-winning author, speaker, and book coach, is his business partner.

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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage thse reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.

Start 2015 With Career-Building Book for Authors

The Frugal Book Promoter
Subtitle: How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson
Winner USA Book News Award
ISBN: 978143743291
Available on Amazon in paperback and e-book
Author’s Web site: http://HowToDoItFrugally.com

Reviewed by W. Terry Whalin originally for Amazon

An Excellent Book for Authors Got
Even Better With This Updated Version

When I want to increase my understanding of book promotion, I turn to sources with experience and wisdom. One of those sources is Carolyn Howard-Johnson and her excellent, THE FRUGAL BOOK PROMOTER. The information in this book is practical and tested and perfect for a first-time author or one with many published books. The experienced voice of the author echoes on each page of this book. It’s not just theory but these are ideas Howard-Johnson has put into practice with results.

As she writes toward the end of her book, “It’s never too late and it’s never too early to promote. Rearrange your thinking. Marketing isn’t about a single book. It’s about building a career. And new books can build on the momentum created by an earlier book, if you keep the faith. Review the marketing ideas in this book, rearrange your schedule and priorities a bit, and keep at it.” (Page 364)

This new edition has more than 100 additional pages from the first edition yet THE FRUGAL BOOK PROMOTER is practicing frugality—and maintains the same retail price as the first edition. I recommend every author get this book and take action on the multitude of ideas.

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W. Terry Whalin, a writer and acquisitions editor lives in Colorado. A former magazine editor and former literary agent, Terry is an acquisitions editor at Morgan James Publishing. He has written more than 60 nonfiction books including Jumpstart Your Publishing Dreams. To help writers, he has created 12-lesson online course called Write A Book Proposal. His website is located at: www.terrywhalin.com. Learn more about him and what he does for authors at
Straight Talk from the Editor (FREE Ebook): http://straightalkeditor.com
Follow him onn Twitter: http://twitter.com/terrywhalin
His blog, The Writing Life (over 1,000 entries): http://www.thewritinglife.ws